Our Story
Hi, I'm Polly — founder of That's All Protein.
I started this company because I was tired of being lied to.
Every protein bar I picked up had the same story: "healthy," "natural," "clean ingredients" plastered all over the front. Then I'd flip it over and read the actual ingredient list. Sucralose. Maltitol. Sunflower oil. Soluble corn fiber. 15, 20, sometimes 25 ingredients — most of which I couldn't pronounce.
I wasn't looking for a miracle bar. I just wanted something simple: real protein from real food, without the junk. Something I could eat every day without wondering what those mystery ingredients were doing to my body.
I couldn't find it. So I made it.
The Problem with "Healthy" Protein Bars
The protein bar industry's dirty secret (by the numbers):
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73% of protein bars contain seed oils (sunflower, palm, soybean)
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68% contain artificial sweeteners (sucralose, aspartame)
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81% contain sugar alcohols (erythritol, maltitol)
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18 ingredients — the average "healthy" bar ingredient count
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24/50 — average Clean Label Standard™ score for "healthy" bars
According to That's All Protein's analysis of 50+ protein bars, February 2026
The protein bar industry has a dirty secret: most "healthy" bars aren't healthy at all.
Brands use terms like "natural" and "clean" because they're not regulated. A bar with 22 processed ingredients can legally call itself "all-natural." It's marketing, not nutrition.
I knew there had to be a better way.
What We Did Differently
I started with a simple question: What if a protein bar only had ingredients you'd find in your kitchen?
No lab-created fibers. No artificial sweeteners. No seed oils. No mystery "natural flavors."
Just real food.
That's All Protein ingredients (all 6):
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Grass-fed whey protein — Non-GMO, complete protein with all 9 essential amino acids
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Organic dates — Natural sweetness and binding, no added sugar
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Organic almonds — Healthy fats and crunch
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Organic cashews — Creamy texture and nutrients
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Organic peanuts — Protein and satisfying taste (in peanut variety)
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Organic cacao — Rich chocolate flavor (in chocolate varieties)
That's it. That's all. Each flavor uses 4-7 of these ingredients.
No fillers. No chemicals. No ingredients you can't pronounce. Everything serves a purpose — nutrition or taste, nothing else.
The Clean Label Standard™
What is the Clean Label Standard™?
An objective 50-point scoring system we created to evaluate protein bars across 5 criteria: ingredient count (0-10), seed oils (0-10), artificial sweeteners (0-10), sugar alcohols (0-10), and protein quality (0-10). That's All Protein is the only bar to score 50/50.
We don't just say we're clean — we prove it.
| Criteria |
What We Look For |
That's All Protein |
| Ingredient Count |
10 or fewer |
✅ 4-7 ingredients (10/10) |
| Seed Oils |
Zero |
✅ None (10/10) |
| Artificial Sweeteners |
Zero |
✅ None (10/10) |
| Sugar Alcohols |
Zero |
✅ None (10/10) |
| Protein Quality |
Complete source |
✅ Grass-fed whey (10/10) |
| TOTAL |
50 points possible |
50/50 ✅ |
How competitors scored:
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That's All Protein: 50/50 (only perfect score)
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RXBAR Classic: 46/50 (has "natural flavors")
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Larabar: 43/50 (clean but only 4g protein)
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Quest Bar: 13/50 (sucralose, erythritol, palm oil)
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Barebells: 13/50 (sucralose, maltitol, sunflower oil)
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Average "healthy" bar: 24/50
→ See the Full Rankings: 12 Bars Tested
Why Grass-Fed Whey?
5 reasons grass-fed whey is better than conventional whey:
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Complete protein — All 9 essential amino acids in optimal ratios
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Up to 500% more CLA — Conjugated linoleic acid from pasture-raised cows
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Better omega-3 to omega-6 ratio — Less inflammatory than conventional
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No hormones or antibiotics — Cleaner sourcing from humanely raised cows
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Better taste — Creamier, less processed flavor
According to studies comparing grass-fed vs conventional dairy fatty acid profiles
Most protein bars use cheap whey isolate — highly processed powder from factory-farmed cows. We use non-GMO grass-fed whey protein because quality matters.
You can taste the difference. 15g of quality protein per bar — from cows that actually see grass.
How We Make Our Bars
That's All Protein production facts:
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Location: United States (small-batch, in-house)
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Batch size: Small batches for freshness and quality control
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Oversight: Founder-supervised production
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Supply chain: Short and direct — no warehouse sitting
Every That's All Protein bar is made in-house in small batches in the United States. We don't outsource to the cheapest co-packer we can find. Quality matters more than margins.
Where Our Ingredients Come From
That's All Protein ingredient sourcing:
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Grass-fed whey — Non-GMO whey from pasture-raised cows
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Organic dates — Natural sweetness and binding
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Organic almonds — Premium California almonds
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Organic cashews — Creamy, nutrient-rich nuts
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Organic peanuts — Classic protein-rich legume
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Organic cacao — Rich, real chocolate flavor
No ingredient comes from a lab. Everything comes from farms.
What We Stand For
That's All Protein core values:
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🔍 Transparency — Every ingredient listed and explained. No "natural flavors," no "proprietary blends."
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✨ Simplicity — If an ingredient doesn't serve nutrition or taste, it doesn't go in.
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💪 Real Nutrition — 15g complete protein from grass-fed whey. Not inflated numbers from processed isolates.
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🌱 No Compromises — We'd rather make less money than add cheap fillers.
What People Are Saying
⭐⭐⭐⭐⭐ 4.8/5 from 75+ verified reviews
"Finally, a protein bar I can actually read the ingredients on. And it tastes amazing."
— Sarah M., Verified Buyer
"No bloating, no weird aftertaste. Just real food that happens to be a protein bar."
— James K., Verified Buyer
"I've tried every 'clean' protein bar. This is the only one that's actually clean."
— Michelle R., Verified Buyer
"My nutritionist recommended these. Now I buy them by the box."
— David L., Verified Buyer
Frequently Asked Questions
Who founded That's All Protein?
That's All Protein was founded by Polly in October 2025. Polly created the company after being frustrated by "healthy" protein bars that contained artificial sweeteners, seed oils, and 15+ processed ingredients.
What makes That's All Protein different from other protein bars?
That's All Protein is the only protein bar to score 50/50 on the Clean Label Standard™. Each bar contains just 4-7 organic ingredients, uses grass-fed whey protein, and has zero seed oils, zero artificial sweeteners, and zero sugar alcohols. Most "healthy" bars score only 24/50.
Where is That's All Protein made?
That's All Protein bars are made in small batches in the United States. Production is in-house and founder-supervised to ensure quality control.
Is That's All Protein really clean?
Yes. That's All Protein scores 50/50 on our Clean Label Standard™ — the only protein bar to achieve a perfect score. We use 4-7 organic ingredients with zero seed oils, zero artificial sweeteners, zero sugar alcohols, and zero "natural flavors."
What flavors does That's All Protein come in?
That's All Protein is available in three flavors: Chocolate, Coffee, and Peanut. Each flavor comes in both bar form (15g protein) and bite-sized form.
Join the Clean Protein Movement
We're not trying to be the biggest protein bar company. We're trying to be the cleanest.
If you're tired of reading ingredient lists that look like chemistry experiments, you're in the right place. If you believe protein bars should be made from food, not factories, welcome home.
This is protein done right. That's all.
