Build Strength
Protein is the primary component of muscle and bone. Muscle and bone strength allows for maximal healthspan. This means you can live actively and independently now and as you age.
Lose Weight
Protein is the most satiating macronutrient. Eating more protein helps you consume fewer calories throughout the day, contributing to fat loss.
Additionally, your body needs to spend about 25% of the energy it ingests from protein just to absorb that protein, compared to 5-10% for carbohydrates and 3-5% for fats, so it is doubly beneficial for fat loss.
Eat Clean
Eating Clean & Protein is essential to maintaining your skin’s firmness and elasticity, hair, scalp, and nail health, and more. It participates in practically every process of a cell in the body.
OUR STORY
It started in a kitchen — with real ingredients, cherished traditions, and modern nutrition in mind.
That’s All® protein bars are inspired by a cherished family recipe passed down from our grandparents. Their passion for wholesome, natural ingredients laid the foundation for what we proudly offer today. We’ve thoughtfully modernized their original recipe to suit today’s lifestyle—without compromising on taste or nutrition.
Each bite is more than a snack — it’s a piece of our heritage recrafted with premium ingredients like dates, almonds, and whey protein to meet modern wellness goals. Rooted in tradition, driven by purpose—that’s our story.
Clean Protein Bars Made With Real Ingredients
We built this brand around one guiding belief: real ingredients belong in every body — and in every bite. Each bar we make is crafted with 12g to 14g of high quality protein, powered by superfoods, and crafted without compromise.
- No added sugar
- No fillers
- No artificial anything
- Gluten-free
- Non-GMO high protein
Our bars are designed to fit your life — post-workout, mid-commute, or between meetings — with a silky texture, indulgent flavor, and honest nutrition.
This isn’t about what’s popular. It’s about what’s pure. This is not a moment. It’s a mindset.
We don’t cut corners — we cut clutter. That’s what clean eating means to us: only what’s essential, and nothing more. That’s what a clean label means to us: purity, simplicity, and integrity in every detail.
Nothing Extra. Everything Essential.
This is more than a bar. It’s a philosophy. We believe:
- Eating well is an everyday luxury.
- Quiet wellness speaks louder than hype.
- Real ingredients make a real difference.
And that when you fuel with intention, you move through the world differently — with clarity, strength, and confidence.
No nonsense. Just real ingredients. That’s All.
