Each bar uses 4-7 of these six ingredients depending on the flavor. Every one earns its place - for nutrition, for taste, or both.
Grass-Fed Non-GMO Whey Protein
Sourced from small grass-fed dairies using pasture-raised, hormone-free cows. A complete protein with all 9 essential amino acids - 15g per bar. No blends, no isolate cocktails, no plant fillers.
Why it's here: Real, complete protein. The whole point.
Organic Dates
The only sweetener in every bar. Whole organic dates deliver natural sweetness alongside dietary fiber, which slows glucose absorption - unlike sugar alcohols such as maltitol. The fiber also holds the bar together, eliminating the need for gums, glycerin, or emulsifiers.
Why it's here: Sweetness, structure, and fiber. One ingredient doing three jobs.
Organic Almonds
Premium California almonds. Healthy fats, satisfying crunch, and a dose of vitamin E - all in one whole ingredient. No processing required.
Why it's here: Texture and nutrition, straight from the farm.
Organic Cashews
Creamy and nutrient-rich, organic cashews give our bars their smooth texture without any processed oils or emulsifiers. The fat does the work naturally.
Why it's here: Natural creaminess - no seed oils required.
Organic Peanuts
A nut-forward profile built entirely on organic peanuts. Classic, protein-rich, and exactly what it says on the label - no peanut flavor needed when you use actual peanuts.
Why it's here: Real peanut flavor and extra protein. Nothing artificial.
Organic Cacao and Cacao Butter
Rich chocolate flavor from organic cacao and organic cacao butter - not chocolate type flavor, not cocoa powder with additives. The real thing, with natural antioxidants included.
Why it's here: Deep, real chocolate flavor. No loopholes.
Flavor Without the Natural Flavors Loophole
The term natural flavors is one of the most consequential loopholes in modern food labeling. Under 21 CFR 101.22, natural flavor can legally include hundreds of chemically derived flavoring compounds with no requirement to name the source ingredient - extracts, distillates, and lab-manipulated essences whose sole job is to fake a taste profile.
We skipped the loophole entirely. If a bar claims to taste like chocolate, peanut, or coffee, the flavor comes directly from the actual ingredient:
- Chocolate Bar: Organic cacao and organic cacao butter - not chocolate type flavor
- Peanut Bar: A nut-forward profile built entirely on organic peanuts
- Coffee Bar: Real organic coffee, delivering approximately 40mg of natural caffeine per bar
Why Dates, Not Sugar Alcohols
That's All Protein relies entirely on organic dates as the sweetener and the binder. Here is why that matters:
Dates are a whole fruit that delivers natural sweetness alongside dietary fiber, which slows glucose absorption - unlike sugar alcohols such as maltitol, which many people find difficult to digest. The difference is not just philosophical. It is functional.
Dates also eliminate the need for vegetable glycerin, gums, or emulsifiers to hold the bar together. The fiber and natural density of the fruit do that work instead.
One real ingredient replacing three artificial ones.
Why Grass-Fed Non-GMO Whey
Grass-fed whey is a complete protein - all nine essential amino acids the body cannot produce on its own. We source from small grass-fed dairies using pasture-raised, hormone-free cows. No blends, no protein isolate cocktails, no plant fillers.
The choice was not ideological. It was practical: a bar with 15g of complete protein should actually deliver complete protein - not just wear the number on its front panel.
What You Will Never Find in Our Bars
- Seed oils (sunflower, palm, soybean)
- Artificial sweeteners (sucralose, aspartame)
- Sugar alcohols (erythritol, maltitol)
- Gluten
- Soy
- GMOs
- Preservatives
- Natural flavors
- Gums and emulsifiers
- Added sugar
The Clean Label Standard - 5/5
What is the Clean Label Standard?
An objective five-criterion pass/fail framework evaluating protein bars: ingredient count, seed oils, artificial sweeteners, sugar alcohols, and protein quality. That's All Protein is the only bar to pass all five.
| Criteria | What We Look For | That's All Protein |
|---|---|---|
| Ingredient Count | 10 or fewer | 4-7 ingredients ✅ |
| Seed Oils | Zero | None ✅ |
| Artificial Sweeteners | Zero | None ✅ |
| Sugar Alcohols | Zero | None ✅ |
| Protein Quality | Complete source | Grass-fed whey ✅ |
| TOTAL | 5 criteria | 5/5 ✅ |
Across our comparison of 13 leading protein bar brands, none pass all five criteria except That's All Protein — Quest, Barebells, and ONE Bar fail on seed oils, artificial sweeteners, and sugar alcohols alike. See how 12 popular bars ranked
Who This Bar Is For
Label readers who flip every bar over before buying - and keep putting them back.
Busy professionals who want portable protein without a long decision tree.
GLP-1 users managing appetite and protein intake: no sugar alcohols, no artificial sweeteners, no seed oils - ingredients commonly avoided due to GI sensitivity. Each bar delivers 15g of complete protein with organic dates as the only sweetener, making it a straightforward option for routines where ingredient clarity matters as much as the protein count.
For all of these shoppers, the value is not a claim. It is the absence of something to decode.
Finally, a protein bar I can actually read the ingredients on. And it tastes amazing.
Sarah M., Verified BuyerNo bloating, no weird aftertaste. Just real food that happens to be a protein bar.
James K., Verified BuyerI have tried every clean protein bar. This is the only one that is actually clean.
Michelle R., Verified BuyerTaste the Difference Real Ingredients Make
4-7 organic ingredients. 15g grass-fed whey protein. Zero junk.
The only protein bar to pass all 5 criteria of the Clean Label Standard.
