What’s inside should not be a mystery.

That's All Clean Ingredients

A few familiar ingredients. Fifteen grams of complete protein. No fine print.

Choose your chapter

Table of contents

Read straight through, jump to one ingredient, or leave whenever you have what you came for.

  1. 01 Grass-Fed Whey Complete protein
  2. 02 Organic Dates Sweetener + binder
  3. 03 Organic Almonds Crunch + natural fats
  4. 04 Organic Cashews Natural creaminess
  5. 05 Organic Peanuts Flavor + texture
  6. 06 Organic Cacao Chocolate flavor
  7. 07 Organic Cacao Butter Whole-food fat
  8. 08 Organic Coffee Coffee flavor
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That's All Protein Grass-Fed Whey 01 / 08
01
Grass-Fed Whey

Complete protein

Grass-Fed Whey

Used in / Chocolate / Peanut / Coffee

15g complete protein. All nine essential amino acids.

What it is

Grass-fed, non-GMO dairy whey with a complete amino acid profile.

Why it’s here

It forms the protein foundation of every bar without requiring a mixed protein blend.

What it contributes

Complete protein and all nine essential amino acids.

Our sourcing standard

We specify grass-fed, non-GMO whey with no fillers hiding behind the protein claim.

Why this source

A complete profile gives the recipe the nutrition it promises while keeping the label direct.

That's All Protein Organic Dates 02 / 08
02
A single dried date, showing its characteristic wrinkled texture and deep reddish-brown color, isolated on a solid white background.

Sweetener + binder

Organic Dates

Used in / Chocolate / Peanut / Coffee

One whole fruit. More than one job.

What it is

Organic whole dates with their recognizable fruit structure intact.

Why it’s here

Dates naturally sweeten the recipe while helping hold the bar together.

What it contributes

Whole-fruit sweetness, fiber, and structure.

Our sourcing standard

We choose organic whole dates rather than syrups or refined sweeteners.

Why this source

The ingredient arrives recognizable and performs two jobs without an artificial shortcut.

That's All Protein Organic Almonds 03 / 08
03
Organic Almonds

Crunch + natural fats

Organic Almonds

Used in / Chocolate / Coffee

A clean, crisp bite.

What it is

Organic whole almonds with their natural texture and fats intact.

Why it’s here

Almonds create a clean crunch and satisfying bite without a processed-oil shortcut.

What it contributes

Texture, natural fats, and a crisp finish.

Our sourcing standard

We look for organic whole almonds selected for clean flavor and consistent texture.

Why this source

Whole nuts let the ingredient itself create the bite.

That's All Protein Organic Cashews 04 / 08
04
Organic Cashews

Natural creaminess

Organic Cashews

Used in / Chocolate / Coffee

Creaminess without an emulsifier.

What it is

Organic whole cashews with a naturally soft, rich texture.

Why it’s here

Cashews round out the recipe and build body without processed oils or emulsifiers.

What it contributes

Natural creaminess, richness, and a softer bite.

Our sourcing standard

We choose organic whole cashews for their naturally creamy texture and clean flavor.

Why this source

They do the work of an emulsifier while remaining a food you recognize.

That's All Protein Organic Peanuts 05 / 08
05
Organic Peanuts

Flavor + texture

Organic Peanuts

Used in / Peanut

The ingredient is the flavor.

What it is

Real organic peanuts—familiar, protein-rich, and unmistakable.

Why it’s here

The Peanut bar should taste like peanuts because peanuts are actually in it.

What it contributes

Direct peanut flavor, natural fats, and a satisfying bite.

Our sourcing standard

We use organic peanuts directly rather than rebuilding their flavor with a flavor system.

Why this source

Real peanuts deliver both the taste and texture the recipe needs.

That's All Protein Organic Cacao 06 / 08
06
Organic Cacao

Chocolate flavor

Organic Cacao

Used in / Chocolate

Chocolate flavor from chocolate.

What it is

Organic cacao used as the chocolate ingredient itself.

Why it’s here

Cacao gives the Chocolate bar its deep character without natural flavors standing in for it.

What it contributes

Real chocolate depth, aroma, and color.

Our sourcing standard

We specify organic cacao with a clear, direct role in the recipe.

Why this source

When the named ingredient creates the flavor, the label and the experience agree.

That's All Protein Organic Cacao Butter 07 / 08
07
Organic Cacao Butter

Whole-food fat

Organic Cacao Butter

Used in / Chocolate / Peanut / Coffee

Whole-food fat. No seed oils.

What it is

The naturally stable fat pressed from cacao beans.

Why it’s here

Cacao butter builds richness and structure in place of processed seed oils.

What it contributes

A smooth finish, body, and natural stability.

Our sourcing standard

We choose organic cacao butter as a recognizable whole-food fat.

Why this source

It supports texture and finish without bringing a processed oil into the recipe.

That's All Protein Organic Coffee 08 / 08
08
Organic Coffee

Coffee flavor

Organic Coffee

Used in / Coffee

Real coffee. No coffee-type flavor.

What it is

Organic coffee used directly in the Coffee bar.

Why it’s here

The Coffee bar gets its identity from the actual ingredient—not a coffee-flavored substitute.

What it contributes

Roasted depth, aroma, and unmistakable coffee character.

Our sourcing standard

We specify organic coffee with a flavor strong enough to speak for itself.

Why this source

Real coffee keeps the product story honest from label to first bite.

End of the ingredient portfolio Return to contents ↑

How the bar comes together

Three moves No chemistry set

A simple recipe does not mean an accidental one. Each ingredient has a precise job, and the jobs build on each other.

01

The base

Sweeten + bind

Whole dates bring natural sweetness and help hold the bar together.

Organic dates

02

The structure

Build protein + bite

Whey supplies complete protein while nuts build texture, richness, and a satisfying chew.

Grass-fed whey + organic nuts

03

The finish

Add the real flavor

Cacao, peanuts, or coffee finish the recipe. The named ingredient is the flavor.

Organic cacao, peanuts, or coffee

Sweeten and bind. Build the bite. Add the real flavor.

Same rules. Different personalities.

One foundation Three real flavors

The flavor changes because the ingredients change—not because a flavor system changes its label.

Shared foundation Grass-fed whey + organic dates + organic cacao butter
01

Protein bar

Chocolate

Adds Organic cashews + organic cacao

Deep cacao, rounded by cashew creaminess.

Full list: Grass-fed non-GMO whey protein, organic cashews, organic cacao, organic cacao butter, organic dates.

02

Protein bar

Peanut

Adds Organic peanuts

Direct peanut flavor with a familiar, satisfying bite.

Full list: Grass-fed non-GMO whey protein, organic peanuts, organic cacao butter, organic dates.

03

Protein bar

Coffee

Adds Organic cashews + organic coffee

Real coffee depth balanced by the natural richness of cashews.

Full list: Grass-fed non-GMO whey protein, organic cashews, organic coffee, organic cacao butter, organic dates.

The no list

Ten shortcuts Zero invitations

Not in the recipe. Not up for debate.

No seed oils

No artificial sweeteners

No sugar alcohols

No natural flavors

No preservatives

No gums

No gluten

No soy

No GMOs

No added sugar

An objective pass / fail

The clean label standard

This is where the promise becomes measurable: five tests, five passes.

5/5

What is the Clean Label Standard?

A five-point screen designed to separate genuinely clean labels from front-of-pack marketing.

01

Ingredient count

10 or fewer

4–7 ingredients

02

Seed oils

Zero

None

03

Artificial sweeteners

Zero

None

04

Sugar alcohols

Zero

None

05

Protein quality

Complete source

Grass-fed whey

Across our comparison of 13 leading protein bar brands, That's All Protein is the only bar to pass all five criteria.

See the full ranking

The verdict is in

Customers said it better

The label gets attention. Taste and comfort earn the repeat order.

Finally, a protein bar I can actually read the ingredients on. And it tastes amazing.
Sarah M. / Verified buyer
No bloating, no weird aftertaste. Just real food that happens to be a protein bar.
James K. / Verified buyer
I have tried every clean protein bar. This is the only one that is actually clean.
Michelle R. / Verified buyer

Clean on paper. Craveable in real life.

4–7 ingredients 15g complete protein 3 real-food flavors

You know what’s inside

Pick your Flavor

Chocolate, Peanut, or Coffee. Start with the one calling your name.

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