Why That’s All Protein™ Is Changing the Game with no added sugar

If you’ve ever stood in front of a grocery aisle packed with protein bars, you know the struggle. Protein bars on the market scream “high protein,” “low sugar,” and “healthy snack.” But most of these bars on the market are really just glorified candy bars loaded with added sugar, artificial sweeteners, and processed fillers.

Enter That’s All Protein™ — a brand built around real whole food ingredients, clean nutrition, and straight-up honesty. Each clean protein bar we make contains everything you need and nothing you don’t: premium whey protein, organic nuts, dates, and cacao. That’s all.

We believe in giving you an energy bar that tastes amazing, fuels your day, and supports your health — all without the junk. 

Why It’s So Hard to Find a Truly Clean Protein Bar

Walk into any store and try to find a healthy protein bar that actually lives up to its label. You’ll notice:

Many bars are packed with artificial sweeteners, gums, and sugar alcohols.

Some bars may contain more grams of sugar than a chocolate bar.

Others hide behind buzzwords like “keto,” “low carb,” or “plant-based” while still using processed protein sources or flavor chemicals.

The truth is, a lot of protein bar options are built for shelf life — not human health. That’s why we created That’s All Protein™: to make clean bars that fuel your body the right way, made with real ingredients.

What Makes a Protein Bar Clean?

A clean protein bar isn’t just about having a high protein content. It’s about what’s inside — and what’s not.

At That’s All Protein™, each bar is made with:

Grass-fed whey protein for complete amino acids and top-tier digestibility.

Peanut butter and cacao for rich flavor and healthy fats for long-lasting energy.

Dates for natural sweetness — no artificial sweeteners, no added sugar.

That’s why we proudly call it a clean protein bar — because it truly is.

When we talk about clean protein bars fit for your lifestyle, we mean products that support steady energy without the sugar crash, deliver enough protein to meet your daily protein needs, and use only whole-food ingredients your body recognizes.

The Flavors You Crave, Without the Sugar You Don’t

Let’s be honest — flavor matters. Nobody wants a chalky, cardboard-tasting bar. That’s All Protein™ makes snack bars that taste like dessert but perform like nutrition. Bars that contain 15 grams of protein.

Peanut: A perfectly balanced bar with creamy peanut butter and 15 grams of protein per bar.

Chocolate: A deep cacao experience, packed with 15 grams of protein and zero artificial ingredients.

Mocha: Coffee, cocoa, and nuts unite for clean energy and mental focus — no sugar crash.

These bars aren’t candy. They’re bars made with whole foods, designed to satisfy your taste buds and your macros.

The Difference Between Protein Bars and Candy Bars

Most commercial bars are made to mimic candy. They’re filled with added sugar, artificial ingredients, and protein powder from cheap, processed sources. Sure, they may offer grams of protein, but they also spike blood sugar, leading to fatigue, cravings, and crashes.

That’s All Protein™ bars don’t contain any of that nonsense. Each bar contains pure protein and healthy fats, natural sweetness from fruit, and a texture that actually feels like food — not fudge.

In fact, every That’s All Protein™ flavor gives you:

High protein from grass-fed whey or premium plant-based protein.

Natural sugar from fruits —  no added sugar .

Clean energy from complex carbs and nut-based healthy fats.

That’s what makes it the best protein bar for anyone serious about performance, recovery, or just eating clean.

The Problem with Artificial Sweeteners and Sugar Alcohols

Many bars on the market try to keep calories low by loading up on artificial sweeteners like sucralose, or sugar alcohols like erythritol. These may save calories but can lead to bloating, gas, or even affect your blood sugar levels.

We don’t do that. Every That’s All Protein™ bar gets its sweetness from whole foods — dates, honey, or natural fruit extracts — not from lab chemicals. You get the taste without the side effects.

How That’s All Protein™ Stands Apart

What truly makes a protein bar great is transparency. You should know exactly what’s in your bar — and why it’s there.

That’s why That’s All Protein™ keeps its ingredient list short, simple, and honest. You’ll recognize every ingredient because it comes from the same kitchen staples you trust — nuts, fruit, cacao, and protein powder.

Our bars help you:

• Increase your daily protein intake without compromise.

• Snack smarter with clean protein bars fit for active lifestyles.

• Enjoy bars that align with your clean-label values.

• Stay full longer with healthy fats and balanced macros.

So when you compare us to Barebells Protein, Davids Protein or other high-protein bars, you’ll see: we deliver the same amount of protein — without artificial ingredients, preservatives, or excess sugar.

The Perfect Bar Snack Size

Each That’s All Protein™ bar takes the guesswork out of portion control. The perfect bar snack size fits neatly in your bag or gym pouch, making it the best bar for busy mornings, post-workouts, or late-day cravings.

No meal prep, no guilt, and no sugar crash — just clean energy, protein, and a taste that keeps you coming back.

Final Bite: Why That’s All Protein™ Is the Future of Healthy Snacking

When it comes to choosing the best protein, identify clean protein bars, and the most satisfying snack bars, That’s All Protein™ delivers on all fronts.

Our whole-food bars are great for athletes, professionals, and anyone who values whole-food ingredients and honest nutrition. Whether you choose our peanut, chocolate, or coffee, you’ll get a bar that’s packed with protein, no added sugar, and made from ingredients like nuts, cacao, and fruit — not chemicals.

At the end of the day, That’s All Protein™ isn’t just another protein bar. It’s a movement toward transparency, quality, and real food you can trust.

So the next time you reach for a protein bar, ask yourself:

Does it contain only clean ingredients?

Does it meet your daily protein goals in a healthy way?
Does it fuel you without the sugar crash?

If not, it’s time to switch to That’s All Protein™ — because your body deserves better, and now you’ve found the cleanest protein bar that proves it.